The Tamworth Rotary Club Santa sleigh raised more than £30,000 and smashed last years total thanks to the generosity of Tamworth residents during the festive period.
Volunteers and Santa were out collecting money and spreading festive cheer throughout December as they visited streets and shops across Tamworth.
The 2019 Sleigh raised a massive £33,019 and beat last year’s total by £3,500.
Thousands of children met Santa as he took to the streets of Tamworth to make Christmas wishes come true.
Christmas music echoed in the streets as volunteers teamed together to spread festive cheer and raise as much money as possible.
Vice-President of Tamworth Rotary Club Clare Turner Marshall said: “The total this year is absolutely fantastic!
“The majority is just from what we collected in the buckets, which is amazing. We are so happy.
“We wanted to reach £30,000, last year we came so close but just missed it. This year we’re thrilled to have smashed it. We knew it was going to be close but when we got the final total we were all over the moon.
“A vast majority of the money goes straight back to helping Tamworth and people in Tamworth. We’re already looking forward to new things and helping more people.”
The 2019 appeal started on Saturday, November 30, and finished on Christmas Eve so the main man could make it back in time to deliver everyone’s presents.
The generosity and kindness of Tamworth residents is what made the 2019 appeal so successful.
Clare told the Herald: “We want to say a massive thank you to the people of Tamworth, they have not disappointed. Every single person that has donated has helped make a difference. Even all the 20ps add up. It all counts and it all matters.
“Also a massive thank you to all the volunteers that helped us every night knocking on doors and collecting money. It’s a real team effort and we couldn’t do it without all your help.
“The 2019 appeal has been wonderful. We have our first meeting for next year’s Sleigh ride later this month and we’re already excited for 2020!”
The Tamworth Rotary Club are now planning what to do with the money raised, as well as getting ready for next years appeal to hopefully smash the total once again.