Poundland in Sutton Coldfield to reopen after being closed for four months during pandemic


A popular shop in Sutton Coldfield is set to reopen after being closed for a total of four months since the coronavirus pandemic began.

Poundland in Sutton’s Parade will reopen on Monday, October 19 after a stop start period since the virus swept the country earlier in the year

The shop closed at the start of lockdown in March, but reopened in May when the firm brought some shops back after closing 100 across the country, despite having others open throughout lockdown.

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The bargain basement store then closed again in August with the chain saying it was ‘hibernating’.

A notice in the shop’s window said: “Sorry, we’re hibernating. Zzzz. This store is hibernating because we know life’s not yet back to normal. Sorry for the inconvenience but we’re open close by at Princess Alice and we’ll be happy to help.”

Stores have been gradually reopening under what Poundland has called ‘Operation Sleeping Beauty’.

Sutton has been ‘sleeping’ twice but is now set to reopen again on Monday.

A spokesman for Poundland said: “While our nearby stores at Mere Green and Sutton Coldfield’s Princess Alice Retail Park remained open, we’re pleased to be reopening our store at The Parade in Sutton Coldfield on Monday, October 19.

“Like all our other stores, The Parade will have health and safety measures in place, such as social distancing, screens at checkouts and robust hygiene regimes.

“All our colleagues are looking forward to welcoming our customers and the community back to the store.”

Sutton Trinity town and city councillor, David Pears, welcomed the return of a high street favourite.

He said: “This is good news. I know a number of people who shop in Poundland and have missed it and they will welcome the reopening of the store in the town.

“From the town’s point of view, it’s encouraging to see units reopening.

“It will be good for footfall and will bring more people and business to other shops as well, helping the local economy.

“It also gives people the chance to return to work providing valuable employment building up to Christmas.”

The town has seen Carphone Warehouse, Hotter shoe shop, Laura Ashley and Accessorize close since the pandemic began.

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